Our selection of influencer promo codes for 2025

Influencer promo codes are becoming increasingly popular. They have really started to democratize over the last 3 years, starting with reality TV influencers and now reaching all influencers on all social networks.

What is an influencer discount code?

An influencer discount code is a series of personalized numbers and characters that content creators obtain for the purpose of sharing with their audience. This code is provided by a brand as part of an influencer strategy. It offers an exclusive discount on a brand's products, directly benefiting the consumer and helping to track the effectiveness of an influencer's promotion.

Why do influencers have promotional codes?

E-commerce and service brands use promo codes as a marketing strategy. The purpose of these codes is not only to increase sales, but also to track where those sales are coming from. It's the perfect combo for a successful influencer campaign 👍.

You're probably wondering: “Do influencers get paid when they use a code?”. The answer is yes and no. It depends on the agreement between the influencer and the brand. In general, if the code doesn't remunerate the influencer, then the brand will have to shell out a certain amount of money to pay the influencer. On the other hand, if the code remunerates the influencer, the brand will pay little or nothing to the influencer, who will be remunerated exclusively on the basis of the performance of his or her publications and the purchasing actions he or she succeeds in triggering among his or her fans.

How can I find influencer discount codes?

Finding a coupon code shared by an influencer can get pretty complicated. You may have seen a code in an Instagram story or on a Tiktok publication, and now you can't get your hands on it - and that's normal. Codes can also disappear because on certain social networks content is ephemeral (Instagram and Snapchat, for example).

Our team is dedicated to researching and checking the latest promotional codes shared by influencers on social networks on a daily basis. We've created tools to make our job easier and to bring you the best influencer promo codes.